I love this packaging for porridge by Tara Townsend. The concept is actually for a whole cafe specialising in porridge and sweetly named ‘Oatally Porridge’. It’s fun, humorous and oh so British.
“The imagery of the Porridge packaging is a digital illustration meant to reflect the rolling, British country side, dotted with sheep to add an element of humour and fun. I chose to use a variety of pastel colours, a different colour for each flavour, offset by a deep brown to make the colour and imagery really stand out from other porridge brands, making it stand out on a supermarket shelf.”
Take a look at more of here work over here.
