Product Design: ‘CMDN’ Camden Watch Company Backpacks

We recently launched ‘CMDN’, the lifestyle branch of The Camden Watch Company. One of the products we worked on were roll-top, waxed canvas backpacks.
The backpacks had to fit the Victorian, vintage look and feel of the brand, whilst also being practical to wear and of course and stylish. We researched styles, materials and colours and started designing. After two rounds of sampling, numerous designs and a lot of strong coffee, our backpacks our now available to buy.
Widely used from the 1850s onwards, waxed canvas is an extremely durable woven fabric that is impregnated with wax, originally used for sails and waterproofing by the Royal Navy and on British tea-clippers.
The backpack has two exterior pockets, one interior pocket and a laptop pocket.
 Bags-SketchCWC-Bag-BLACK_SquareKhaki_Backpack_FRONTBlack_Backpack_Front Black_Backpack_SIDE Black_Backpack_BACKCWCIMG_6762 IMG_1278 Processed with VSCOcam with hb1 preset

Anneke Short

Anneke Short is the co-founder and creative director of AMS Design Studio. Originally from the UK, trained in Switzerland and now living in London.

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