The Camden Watch Company; Watches, Packaging and Design

Camden_Watch_Company_No29_03

Sorry for the radio silence of late, but all my free time has been taken up recently working on a very exciting project.

Over here at AMS Design Studio we have now launched out very own watch brand; The Camden Watch Company. A watch brand not only designed in Camden, but inspired by Camden. By its rich industrial heritage and its vibrant, dynamic present.

The collection comprises of three beautiful timepieces, No. 24, No. 29 and No. 88, each named after bus routes that run through Camden Town, with the No. 24 being the oldest unchanged route in the whole of London.

From the Victorian pocket watch inspired No. 29, taken from Camden’s strong railway heritage, to the turquoise-blue seconds hand of the No. 88, based on the iconic ‘Camden Lock’ bridge, every detail has been thought through, scribbled, sketched, reworked and refined until just right.

Below are a some of the watches and packaging, to check out the full collection, visit The Camden Watch Company website.

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Packaging: Sweet Botanicals by Miguel Yatco

I love this sweetie packaging for hard candies by New York based design student Miguel Yatco.

“Tasked to design packaging for hard candies (5 flavors), I decided to take a different route and avoided the usual twist wrapper. I took inspiration from candy bars, mostly chocolate, to come up with what looks like a candy bar from afar, but is actually made up of several pieces of square candies inside.”

Sweet Botanicals packaging design by Miguel Yatco _000 Continue reading

AMS Design Studio’s Brand New Office

Sorry for the radio silence, but over here at AMS HQ we’ve got news. Over the past week we’ve been super busy moving into a new, well… HQ. We’ve taken over the lower floor of a pop-up on Camden High Street belonging to the ever-wonderful Camden Collective.

We will be there for three months, running our studio as an open studio come workshop come shop, so if you’re ever in Camden then please stop by. We’re in 26 Camden High Street, aka the old Reptile Shop, take a look at some sneaky snaps below.

AMS Design Studio Camden High Street Office 02

The Shopfront Now

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