Product Design: Konstruktor by Gudrun Mittendrein

Gudrun Mittendrein Konstruktor product design on AMS Design BlogI love this project for a ‘build-your-own’ SLR camera designed by Gudrun Mittendrein and the Lomography design team.

“The camera has a rough look which is also shown in the raw cardboard packaging with 2 color silk screen print. The graphic itself has connections to the Russian constructivism but it is transferred into modern times.”

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Branding: Shilling Beer by Moodley Brand Identity

It’s Friday, so I thought we’d go ahead and celebrate with a good ol’ beer branding. Presenting Shilling by Moodley Brand Identity.

“With a Scottish soul and an Austrian heart, Uli Bacher has made a lifelong dream of brewing his own beer come true. Beginning with a line of three unique beers that are based on international – especially Scottish – recipes, Uli has created a standard of quality and taste that any beer drinker can appreciate. “

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Identity: The Wood Beneath The World by Passport Design Bureau

Passport Design Bureau The Wood Beneath The World on AMS Design Blog_000

I am head over heels in love with this fantastic identity by the Leeds-based Passport Design Bureau for The Wood Beneath The World, an “immersive, interactive and visually stunning environment designed to encourage exploration, imagination and creativity”. It’s jam-packed full of details and symbols pulled from folklore.

Their brief was “to develop an identity for the event whereby the aesthetic needed to communicate a formal, official tone of voice but with a hint of magic, merging the location of the project in the city’s town hall, but also the mysterious woodland that lies below it“.

Nailed it.

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