Product Design: Fedlt Paddles by Levi Jacob Price

I love this project by Utah-based designer Levi Jacob Price. The goal is simple, re-inventing table tennis as a gentleman’s sport. How? Through a good ol’ fashioned rebranding, bien sur.

His main focus is on the paddles, turning them into something all together sleeker, smarter and way better looking.

Check out more of his work over here.

FELDT paddle 01 FELDT paddle 02 FELDT paddle 03 FELDT paddle 04 FELDT paddle 05 FELDT paddle 06 FELDT paddle 07 FELDT paddle 08

Anneke Short

Anneke Short is the co-founder and creative director of AMS Design Studio. Originally from the UK, trained in Switzerland and now living in London.

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