London based designer Rosanna Gnocchi has worked on this fantastic project that she has named ‘Package Emotions’.
It explores the idea of taking something as elusive as an emotion and seeing if it’s possible to brand it. This quickly proved harder than first expected, so she decided instead to “try and understand what exactly an emotion is and how it can be described more specifically without being subjective“.
Perhaps slightly confusing, but a very interesting and fun project nevertheless. Check out more work by Rosanna over here.