I love this great packaging project for Jerk Soda by American designer Ashley Hohnstein.
Jerk Soda is an online, all-natural soda company that involves the consumer by allowing them to submit and vote on flavours, subscribers then receive a box containing the four flavours that were most popular that season.
The labels are great, incorporating the social aspect of the brand by showing the amount of votes each flavour received. My favourite aspect of the design is a subtle one, each bottle is etched with the Jerk Soda logo, so that even when the label is removed, the bottle is still branded.
Check out more work by Ashley here.