Branding: Aero Brand by Jon Patterson

American designer Jon Patterson worked on this branding project as a answer to the fictional question “If Target opened up a higher end store, how would they brand their products?”.

The result is a very stylish and minimalistic brand that still manages to stand out on the shelf. The red logo stamp is striking enough to be noticeable but doesn’t detract from the essence of the branding.

Check out more work by Jon over here.

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Anneke Short

Anneke Short is the co-founder and creative director of AMS Design Studio. Originally from the UK, trained in Switzerland and now living in London.

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