Harto de Vino (meaning Tired of Wine) is a great branding and packing project by Spanish designer Diego Delgado.
The project stems from when Spanish vintner Ribera del Duero had a bumper harvest in 2012 and had the quick thinking to develop Bodega 99, a young fresh brand that would allow them to shift the extra stock.
It’s very bold for a world that is very traditional but manages to pull it off by keeping it sharp and minimalistic.
Take a look at more of Diego’s work over here.
Nice post and nice designs. But I just wanted to say that “harto de vino” can mean, as you said, tired of wine, but also in Spain it can also be used to emphasize that you dont want to do something (no lo haria ni harto de vino, I wouldn’t do it even if i had lots of wine). In any case, I’ll have to try the wine anyway.
Hey Guillo! Glad you like it! Ah that’s interesting, thanks for the clarification, my Spanish is awful
That´s because it means that you´ve had a lot, or too much, of something or someone. It could be good: “He comido hasta hartar” (which basically means thay you are absolutly full), or bad: “Estoy harto de él” (I´m sick of him).
By the way, it´s such an original name for a wine brand. I guess they´re young and openminded.
Thanks for the post!