Branding: Harto de Vino by Diego Delgado

Harto de Vino (meaning Tired of Wine) is a great branding and packing project by Spanish designer Diego Delgado.

The project stems from when Spanish vintner Ribera del Duero had a bumper harvest in 2012 and had the quick thinking to develop Bodega 99, a young fresh brand that would allow them to shift the extra stock.

It’s very bold for a world that is very traditional but manages to pull it off by keeping it sharp and minimalistic.

Take a look at more of Diego’s work over here.

HARTO DE VINO 02 HARTO DE VINO 03 HARTO DE VINO 04 HARTO DE VINO 05 HARTO DE VINO 06 HARTO DE VINO 07 HARTO DE VINO 08 HARTO DE VINO 09 HARTO DE VINO 10 HARTO DE VINO 11 HARTO DE VINO 12 HARTO DE VINO 13 HARTO DE VINO 14 HARTO DE VINO 15 HARTO DE VINO 16 HARTO DE VINO 17 HARTO DE VINO 18

4 thoughts on “Branding: Harto de Vino by Diego Delgado

  1. Nice post and nice designs. But I just wanted to say that “harto de vino” can mean, as you said, tired of wine, but also in Spain it can also be used to emphasize that you dont want to do something (no lo haria ni harto de vino, I wouldn’t do it even if i had lots of wine). In any case, I’ll have to try the wine anyway.

      • That´s because it means that you´ve had a lot, or too much, of something or someone. It could be good: “He comido hasta hartar” (which basically means thay you are absolutly full), or bad: “Estoy harto de él” (I´m sick of him).
        By the way, it´s such an original name for a wine brand. I guess they´re young and openminded.
        Thanks for the post!

  2. Pingback: 10 superbes packaging | Digital Artist

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