Identity: The Wood Beneath The World by Passport Design Bureau

Passport Design Bureau The Wood Beneath The World on AMS Design Blog_000

I am head over heels in love with this fantastic identity by the Leeds-based Passport Design Bureau for The Wood Beneath The World, an “immersive, interactive and visually stunning environment designed to encourage exploration, imagination and creativity”. It’s jam-packed full of details and symbols pulled from folklore.

Their brief was “to develop an identity for the event whereby the aesthetic needed to communicate a formal, official tone of voice but with a hint of magic, merging the location of the project in the city’s town hall, but also┬áthe mysterious woodland that lies below it“.

Nailed it.

Passport Design Bureau The Wood Beneath The World on AMS Design Blog_001 Passport Design Bureau The Wood Beneath The World on AMS Design Blog_002 Passport Design Bureau The Wood Beneath The World on AMS Design Blog_003 Passport Design Bureau The Wood Beneath The World on AMS Design Blog_004 Passport Design Bureau The Wood Beneath The World on AMS Design Blog_005 Passport Design Bureau The Wood Beneath The World on AMS Design Blog_006 Passport Design Bureau The Wood Beneath The World on AMS Design Blog_007 Passport Design Bureau The Wood Beneath The World on AMS Design Blog_008 Passport Design Bureau The Wood Beneath The World on AMS Design Blog_009 Passport Design Bureau The Wood Beneath The World on AMS Design Blog_010 Passport Design Bureau The Wood Beneath The World on AMS Design Blog_011 Passport Design Bureau The Wood Beneath The World on AMS Design Blog_012 Passport Design Bureau The Wood Beneath The World on AMS Design Blog_013 Passport Design Bureau The Wood Beneath The World on AMS Design Blog_014 Passport Design Bureau The Wood Beneath The World on AMS Design Blog_015 Passport Design Bureau The Wood Beneath The World on AMS Design Blog_016 Passport Design Bureau The Wood Beneath The World on AMS Design Blog_017 Passport Design Bureau The Wood Beneath The World on AMS Design Blog_018 Passport Design Bureau The Wood Beneath The World on AMS Design Blog_019 Passport Design Bureau The Wood Beneath The World on AMS Design Blog_020 Passport Design Bureau The Wood Beneath The World on AMS Design Blog_021 Passport Design Bureau The Wood Beneath The World on AMS Design Blog_022 Passport Design Bureau The Wood Beneath The World on AMS Design Blog_023

Anneke Short

Anneke Short is the co-founder and creative director of AMS Design Studio. Originally from the UK, trained in Switzerland and now living in London.

Leave a Reply

Your email address will not be published. Required fields are marked *