Identity: The Wood Beneath The World by Passport Design Bureau

Anneke Short Leave a Comment

Passport Design Bureau The Wood Beneath The World on AMS Design Blog_000

I am head over heels in love with this fantastic identity by the Leeds-based Passport Design Bureau for The Wood Beneath The World, an “immersive, interactive and visually stunning environment designed to encourage exploration, imagination and creativity”. It’s jam-packed full of details and symbols pulled from folklore.

Their brief was “to develop an identity for the event whereby the aesthetic needed to communicate a formal, official tone of voice but with a hint of magic, merging the location of the project in the city’s town hall, but also the mysterious woodland that lies below it“.

Nailed it.

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Anneke Short

Anneke Short is the co-founder and creative director of AMS Design Studio. Originally from the UK, trained in Switzerland and now living in London.

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