Branding: Harper & Blohm Cheese Shop by Erica Boucher

Harper & Blohm Cheese Shop by Erica Boucher AMS Design Blog_005

Here’s a sweet brand Identity Harper & Blohm Cheese Shop in Essendon, Melbourne, by graphic designer Erica Boucher, packed full of great little details.

“The edges of the business card are coloured on two sides in yellow to give the illusion of a block of cheese and the back of the cards is blind embossed with the rind pattern which appears on Manchego cheese.”

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Anneke Short

Anneke Short is the co-founder and creative director of AMS Design Studio. Originally from the UK, trained in Switzerland and now living in London.

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