The Camden Watch Company; Watches, Packaging and Design


Sorry for the radio silence of late, but all my free time has been taken up recently working on a very exciting project.

Over here at AMS Design Studio we have now launched out very own watch brand; The Camden Watch Company. A watch brand not only designed in Camden, but inspired by Camden. By its rich industrial heritage and its vibrant, dynamic present.

The collection comprises of three beautiful timepieces, No. 24, No. 29 and No. 88, each named after bus routes that run through Camden Town, with the No. 24 being the oldest unchanged route in the whole of London.

From the Victorian pocket watch inspired No. 29, taken from Camden’s strong railway heritage, to the turquoise-blue seconds hand of the No. 88, based on the iconic ‘Camden Lock’ bridge, every detail has been thought through, scribbled, sketched, reworked and refined until just right.

Below are a some of the watches and packaging, to check out the full collection, visit The Camden Watch Company website.


Camden_Watch_Company_No24_03 Camden_Watch_Company_No24 Camden_Watch_Company_No88_01 Camden_Watch_Company_No88_02 CWC_24_11B_Side CWC_24_11B CWC_24_34A_Side CWC_24_34A CWC_29_11A_Side_004 CWC_29_11A CWC_88_21A_Side CWC_88_21A-N1A-Strap-Side CWC_88_21A-N1A Camden_Watch_Company_No88_BoxCamden_Watch_Company_No88_Box_All_3_Stacked Camden_Watch_Company_No88_Box_All_3Camden_Watch_Company_No88_Box_Open Camden_Watch_Company_No88_Box_Open_2  Camden_Watch_Company_No88_Box_AllCamden_Watch_Company_No88_Box_String_2 Camden_Watch_Company_No88_Box_StringCamden_Watch_Company_IN_BOX Camden_Watch_Company_Postcards

Anneke Short

Anneke Short is the co-founder and creative director of AMS Design Studio. Originally from the UK, trained in Switzerland and now living in London.

Leave a Reply

Your email address will not be published. Required fields are marked *