Packaging: Fuego Néctar by Anagrama

I absolutely adore this packaging project for ‘Fuego Néctar’ chilli sauces by Mexican design studio Anagrama.

“We designed a brand that maintained that cozy, homemade feeling Celina pours into each jar. The name (Fire Nectar in Spanish) reflects the product’s rich and fiery essence, a nectar that can bring life to every wholesome and tasty dish. We drew inspiration from old-school, early 20th century pharmaceutical labels and adverts that were so informative and used a very diverse typographical palette. The corked jars give the brand a traditionally golden “been-in-the-market-since-forever” vibe.”

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Anneke Short

Anneke Short is the co-founder and creative director of AMS Design Studio. Originally from the UK, trained in Switzerland and now living in London.

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