This project by Leeds based graphic design student Joel Burden for a special screening of ‘Only God Forgives’ is pure genius.
“UV lights would be installed inside the screening room to reveal message as guests enter. This also reflects the neon lights of its context, Bangkok. Heat sensitive inks are also applied. In the heat of a summer day (film was released in July) message clarity would fluctuate (poster). The material that is handled would also fade under the warmth of human touch, for example when gripping the popcorn box.”