Branding: Büro System by Socio Design

I love this contemporary twist to the apothecary style branding by London-based Socio Design for Büro, a men’s cosmetics range made from natural, sustainable ingredients.

“We created a new brand name, identity and packaging system that focused on the utility of Büro, removing the prettification and emotion that is more typically found in the branding of cosmetic and fragrance products. The use of unprocessed materials in the packaging helped to communicate the purity of the ingredients, thereby embodying its essence in our brand concept.”

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Anneke Short

Anneke Short is the co-founder and creative director of AMS Design Studio. Originally from the UK, trained in Switzerland and now living in London.

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