Take a look at this branding by Sebastian Needler by PURE_FoodCo, designed to put healthy food on an equal footing with junk food.
“The fluorescent Green has been used to not only communicate freshness and taste, but the fluorescent spot colour moves away from the very common dark green that is found on most of the packaging. The bright finish is not only eye catching but it also communicates the energy that comes as a result of eating their healthy products.”
Check out more work by Sebastian here.
