Italian design studio Dry Design (previously featured here) were asked to work on the brand identity for photography studio Immagine 22.
“We were told that photographing means for them to tell stories. Olivetti’s Lettera 22 is the most popular typewriter of all time, so we made evident the reference to this cult object. Story and light, these are the concepts that we wanted to express.”
Using a vintage machine and a rainbow pattern is a little ‘instagrammy’ (that’s totally a word, FYI), but I think they managed to pull it off. Check out more by Dry Design here.
