I love this great re-branding project for Young’s Seafood, the UK’s leading branded producer and distributor of seafood, by Newcastle-based designer Emily Myers.
“The Figure 8 knot, a nautical stopper knot, gives implications of protection, strength and durability, reflecting the brand’s message. The tiled pattern of sea shanties, strong and repetitious work songs, accompany Young’s Seafood in their future labour towards sustainability.”
Personally, I love typography on the wrapping, a little nod back to the days when fish and chips were served in newspaper. See more by Emily here.