Graphic Design: B.R.A.G – Strive for Excellence by lwjon

Anneke Short Leave a Comment

I absolutely adore this project by Graphic designer Iwjon called B.R.A.G (The Bureaucracy for the Recognition of Achievement and Greatness), a very cheeky look at over proud parents. This project is centred on Singapore, but I think we can all agree that there are parents like this all over the world.

“The Bureaucracy for the Recognition of Achievement and Greatness (B.R.A.G) is a reaction to the rising trend of narcissistic parenting in Singapore – a worrying phenomenon that is often denied, or simply dismissed as kiasuism (the fear of losing out) and a personal right by the perpetrators.”

Take a look at more work by Iwjon here.

B.R.A.G - Strive for Excellence 01 B.R.A.G - Strive for Excellence 02 B.R.A.G - Strive for Excellence 03 B.R.A.G - Strive for Excellence 04 B.R.A.G - Strive for Excellence 05 B.R.A.G - Strive for Excellence 06 B.R.A.G - Strive for Excellence 07 B.R.A.G - Strive for Excellence 08 B.R.A.G - Strive for Excellence 09 B.R.A.G - Strive for Excellence 10 B.R.A.G - Strive for Excellence 11 B.R.A.G - Strive for Excellence 12 B.R.A.G - Strive for Excellence 13 Print Print

Anneke Short

Anneke Short is the co-founder and creative director of AMS Design Studio. Originally from the UK, trained in Switzerland and now living in London.

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