The Best of Watch Design – Baselworld 2013

As a product design studio with an emphasis on watches, and coming from a watch design background myself, Baselworld is an absolute must. You get to see brand new collection, get an idea of upcoming trends and network like a crazy person.

Here’s a very quick snapshot of my favourites at this year’s show in no particular order (and for those of you who know the fair well, you won’t be surprised to learn that most of them are from the Palace).

1) Jacquet Droz – Charming Bird

Since being able to get a quick behind the scenes viewing of the Bird Repeater my love for this brand has only grown stronger. The watches are amazing and this one is no exception.


2)  Valbray Watches

This watch features a sort of closing and opening aperture. OK – it sounds a bit gimmicky, but in actual fact the watch is very well designed and the sliding open/close function is really fun to play with.

Valbray Watch

3) Shinola – The Runwell

For first appearance at Baselworld, this ‘Made in USA’ brand seemed to go down a storm. At $550, it is expensive for a Quartz, but I’m all for their manufacturing ethos of wanting to bring industry back to Detroit.


4) Ressence – Type 3

I’d seen the Ressence watches a few times before this Baselworld, but this new liquid-filled version is just amazing.

ressence watch

5) Manufacture Royale –¬†Androgyne

Again, this is a brand that we’ve seen a few times, but seriously – check out that crazy ass case.


Anneke Short

Anneke Short is the co-founder and creative director of AMS Design Studio. Originally from the UK, trained in Switzerland and now living in London.


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