Packaging: The Percentage Mailing by Serviceplan Campaign

Take a look at this great packaging project by the agency Serviceplan Campaign.

The task was “to inform wealthy assistance clients and also the board of directors of the VR-Banken about the quality of the investment products of Akzent Invest and ensure costumer loyalty.”

Each client received these three bottles of wine. Each wine’s alcohol content corresponds to the highest potential profit of the certificate. It’s a great example of how to turn something abstract into something very tangible, making it a) more striking and b) far more memorable.


The percentage mailing 01 The percentage mailing 02 The percentage mailing 03 The percentage mailing 04 The percentage mailing 05 The percentage mailing 06 The percentage mailing 07 The percentage mailing 08

Anneke Short

Anneke Short is the co-founder and creative director of AMS Design Studio. Originally from the UK, trained in Switzerland and now living in London.

One Comment

Leave a Reply

Your email address will not be published. Required fields are marked *