Take a look at this great packaging project by the agency Serviceplan Campaign.
The task was “to inform wealthy assistance clients and also the board of directors of the VR-Banken about the quality of the investment products of Akzent Invest and ensure costumer loyalty.”
Each client received these three bottles of wine. Each wine’s alcohol content corresponds to the highest potential profit of the certificate. It’s a great example of how to turn something abstract into something very tangible, making it a) more striking and b) far more memorable.