Packaging: Bacardi Crawlers by Donna Hall

Graphic designer Donna Hall worked on this very fun packaging brief for Bacardi, aimed at reinventing the drink forĀ 18-24 year old guys rather than their mums.

“I created a new range of Bacardi drinks based on perks available to players in the Zombies Mode of Call of Duty Black Ops and Black Ops II. I chose, what are perceived to be, the four most popular perk drinks in the game (Juggernog, Speed Cola, Double Tap Root Beer and Quick Revive) and turned them into Bacardi Crawlers.”

I love this idea, and I think they would work very well. I mean c’mon, what guy doesn’t like zombies?

Check out more of her work here.

Bacardi Crawlers YCN Brief 01 Bacardi Crawlers YCN Brief 02 Bacardi Crawlers YCN Brief 03 Bacardi Crawlers YCN Brief 04 Bacardi Crawlers YCN Brief 05 Bacardi Crawlers YCN Brief 06 Bacardi Crawlers YCN Brief 07

Anneke Short

Anneke Short is the co-founder and creative director of AMS Design Studio. Originally from the UK, trained in Switzerland and now living in London.

Leave a Reply

Your email address will not be published. Required fields are marked *