Branding: The Dapper Dog by Adam Rogers

American graphic designer Adam Rogers worked on this fantastic branding project for The Dapper Dog, a grooming line for dogs.

“This line is imagined to bridge the gap between the mainstream market and higher end, luxury brands. In contrast to the more serious and sophisticated appearance of the products are the names and product descriptions. The brand features products such as “The Usual” all purpose shampoo, the “Lookin’ Sharp” collar & leash set, and “Swanky Stuff” pomade, for all those pompadour pooches.”

I’ve certainly been near some dogs that could have done with a dose of Mint Julep pomade in my time. Check out more of Adam’s work here.

The Dapper Dog 01 The Dapper Dog 02 The Dapper Dog 03 The Dapper Dog 04 The Dapper Dog 05 The Dapper Dog 06

The Dapper Dog 09The Dapper Dog 08 The Dapper Dog 07

Anneke Short

Anneke Short is the co-founder and creative director of AMS Design Studio. Originally from the UK, trained in Switzerland and now living in London.

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