Branding: Quimera Citrus Perfume

 

Lorena G Disseny, Sara Obiols and Melisa Pita worked on this fantastic concept for a new perfume. The project was to create a whole visual language around the perfume, from a logo to a colour palette to packaging.

A citrus smell was chosen for it’s strength and the whole concept was then based around the lemon. I love the little citrus pills, the logo reminds me slightly of a fried egg (it’s very possible that this is just me) but overall I think it’s great.

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Anneke Short

Anneke Short is the co-founder and creative director of AMS Design Studio. Originally from the UK, trained in Switzerland and now living in London.

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