Simple and minimalistic, this branding for Zen tea is just beautiful.
“Tea embodies peace and harmony. After removing the minimalist part of the package (a metaphor for peace), we find a clear pattern on the packaging (a metaphor for harmony). The Pattern design consists of a doily, leaves and jasmine blossoms. It is a call to nature.”
You can see more work by Konrad Sybilski over here.
Really simple yet eye-catching branding. Perfectly fit and says a lot what tea is all about. Creates a simple and peaceful aroma.