Branding: The Argonaut Hotel by Dawson Beggs

This is a fictitious project by Canadian designer Dawson Beggs for a hotel that he called The Argonaut. The idea of the branding was for an upscale hotel in San Francisco during the gold rush.

“The logo was inspired by the sails of a ship and the Golden Gate bridge, as well, the name “Argonaut” is a reflection of what gold seekers were once known as.”

You can see more work by Dawson here.

Anneke Short

Anneke Short is the co-founder and creative director of AMS Design Studio. Originally from the UK, trained in Switzerland and now living in London.

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