Take a look at this great branding project by British designer Daniel Green for the fictional wine brand Better Half.
Daniel’s idea was to create a brand aimed at men between 18-28 who aren’t necessarily connaisseurs of fine wines. I think he pulls this off perfectly. Details like the modern, ticket-type label, the wax seal and the blackboard and chalk keeps the wine looking expensive without making it look pretentious. Linking it to food is also a very smart idea, most men I know like good wine with good food but can’t be bothered with all the snootiness of the wine world.
Spot on, Daniel! You can see more of his work here.
wonderful design !! really
http://www.philippe-girard.ch