Packaging: Gotoys by Rebecca Line

This is a cute little concept packaging project by Danish graphic designer Rebecca Line. The assignment was to develop packaging and branding for three wooden toys.

I love the natural feel to it, it’s as though if you got this under the Christmas tree you could almost believe that it had come out of Santa’s elves’ workshop.
You can see more of Rebecca’s work here.

Anneke Short

Anneke Short is the co-founder and creative director of AMS Design Studio. Originally from the UK, trained in Switzerland and now living in London.

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