Branding : Resfred 450 by Eduard Fossas Pastor

Spanish designer Eduard Fossas Pastor worked on this great project of modernising vintage headache medecine packaging as a fun design experiment. I love old packaging, it’s so much nicer than the modern equivalent of clashing colours and pain-fighting superheroes.

“Resfred 450 is the vintage solution for your headache. I tried to represent the old school pharmaceutic packaging with slab serif and trying to modernize it with the dot strokes.”

You can see more of Eduard’s work here.

Anneke Short

Anneke Short is the co-founder and creative director of AMS Design Studio. Originally from the UK, trained in Switzerland and now living in London.

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