Product Spotlight : Why Didn’t I Think of That?

I love this project so much. It happens to me so often that I look at a great, simple piece of work and think ‘damn, why didn’t I think of that?’. Worse still, is when you actually did think of it, but just never got of your arse to do anything about it.
Well now you can pick up this great little kit to ensure that all your good ideas are jotted down for future reference.
This project is the brainchild of Justin Hawkins, you can check out more of his work here.

Anneke Short

Anneke Short is the co-founder and creative director of AMS Design Studio. Originally from the UK, trained in Switzerland and now living in London.

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