I love this beautiful branding project my Minneapolis designer Adam Gunderson.
It’s for Wellspring, a company that “markets water purification products primarily for natural disasters.”
I love the idea, and I really like the ‘S’ being used as the infinity sign to represent the recycling and purifying of water. I first thought that this was the branding for some kind of camping or orientation kit but the more I look at it the more I like it.
You can see more of Adam’s work over here.
