Love/Hate : Monster Milk by Eskimo

Like a lot of people, I don’t drink a huge amount of milk, in fact other than in my tea and cereal, I don’t drink any milk at all. Milk is boring. If I’m thirsty I’ll drink water and if I’m after something healthy then I will reach for the fruit juice, other than that my drinks either contain copious amounts of sugar or copious amounts of alcohol.

Then along comes Eskimo, a company who have rebranded milk and made it into a fun and quirky drink. I love the concept, the copy is pretty atrocious but hey, English is not their mother tongue so you can hardly blame them, and it might even be deliberate.


Anneke Short

Anneke Short is the co-founder and creative director of AMS Design Studio. Originally from the UK, trained in Switzerland and now living in London.

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