Greetings From a World of Stereotypes

This is a little project that I have been working on about preconceptions about various nationalities. Stereotypes are a funny and fascinating thing. Having lived as a Brit in Switzerland for just under 10 years, stereotyping was something that I faced on a daily basis. In the UK, it rains all the time, we all have bad teeth, we eat horrible food and everyone knows the Queen.

Needless to say, stereotypes are rarely very accurate by today’s standards. Sure, they must all come from somewhere but I’m guessing it’s the same place where people can get shot 20 times and still get up and fight and girls wake up in the morning with a fresh face of make-up.

So here are a few greetings from some stereotyped characters. I’m most interested in finding out which stereotypes are global and which are more local. For example, the ‘typical’ Frenchman wearing a beret and a stripy top was not identified by my Swiss friends.

Take a look and let me know what you think, try and guess who’s who, the answers are at the bottom, good luck! :)

UPDATE : You can pick up any of the prints below over here.

1. American (south)
2. Australian
3. British
4. Canadian
5. French
6. Irish
7. Italian
8. Japanese
9. Russian
10. Spanish
11. Swedish

Anneke Short

Anneke Short is the co-founder and creative director of AMS Design Studio. Originally from the UK, trained in Switzerland and now living in London.

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