Branding : Blair Athol Whiskey by Greg Richards

Personally, I’m not a fan of strong alcohols and whisky is no exception, I do however love the packaging. The bottles are always beautiful and the labels and boxes are generally very well designed. This project by Greg Richards for Blair Athol Whiskey is a perfect example.

Blair Athol Whiskey is a fictional brand specialising in twelve year old, single malt whisky in the Highlands of Scotland, Being very picky though, it’s a shame that Grey misspelt the label, it shouldn’t be “whiskey” but “whisky” seeing as its from Scotland.

To see more of Greg’s work, head over to his portfolio here.

Anneke Short

Anneke Short is the co-founder and creative director of AMS Design Studio. Originally from the UK, trained in Switzerland and now living in London.

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