Branding : Saloon by Oat Creative

Check out this amazing branding by Oat Creative for the Saloon restaurant in Massachusetts.
I absolutely love it – the only teeny tiny criticism that I would make is that I’m not sure how ‘Saloon’-y this actually is, when I hear the word Saloon, I picture Spagetti Westerns, Cowboy hats and spittoons, whereas this project seems, I don’t know, maybe a little to… Parisien. Or is that just me?

Posted by Anneke Short

Anneke Short

Anneke Short is the co-founder and creative director of AMS Design Studio. Originally from the UK, trained in Switzerland and now living in London.

3 Comments

  1. I adore everything Oat does – their branding is so creative and inspiring. I agreed with you about the saloon-y-ness of this at first, but then thought it gave the feeling of a more like upscale saloon rather than your ‘get drunk and start a brawl’ type of place.

  2. Hey Steph! They definitely do have some amazing projects on their website. I do know what you mean, the kind of place maybe the telegram operators would go… I think I must have been force-fed far too many John Wayne movies by my Granddad when I was a kid ;)

Leave a Reply

Your email address will not be published. Required fields are marked *