Wait…what? That’s right, this is wrapping paper with a difference. With one side branded with the hashtag #WhatIWishIGot and the other side branded with #WhatIGot, the idea is mark the difference between the expected gift and the actual gift, and then tweet it.
So the tweet would be something like “#WhatIWishIGot is Jimmy Choo’s but #WhatIGot are slippers”.
All in all it’s a fun idea, especially if people get tweeting and we can discover their Christmas gift woes.
cool!