Memento Mori – Remember you will die

It was when I first saw a Mr. Jones watch inscribed with ‘remember you will die’ that I was introduced to the concept of a Memento Mori. Described by wikipedia as “a genre of artistic work which varies widely, but which all share the same purpose: to remind people of their own mortality” this is anything but a new concept.

Quite a few watch brands have embraced this idea, I mean, what better to remind you of the passing of time than a watch? Some brands have been subtle, whereas others have gone full on skull-and-crossbones. I’m a fan, but what do you think? Quirky and interesting or just too depressing?

Mr. Jones Watches
Marc Ecko
Strom Watches
Marc by Marc Jacobs
Bell & Ross
Jacob & Co.

Anneke Short

Anneke Short is the co-founder and creative director of AMS Design Studio. Originally from the UK, trained in Switzerland and now living in London.

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