Only Watch Auction

Every two years in Monaco, some of the biggest and most prestigious watch brands get together and create one-off editions of one of their watches in the name of charity.

The charity is to help children who suffer from Duchenne muscular dystrophy, to quote the website “a highly debilitating neuromuscular disease that affects one boy in 3,500, meaning 250,000 children, teenagers, and young adults globally.” In fact, a whopping 100% of the proceeds goes towards research on the disease.

Sometimes the brands take the gigantic step of -wait for it- using a flashy colour on the seconds hand (you know who you are) but other times the watches are more thought out and all together more quirky then anything you would see in their normal collection. Here are some of the watches that will be sold in this years auction, my personal favourite being the ludicrously unwearable but very cute MB&F Panda watch.

MB&F HM4 Only Watch 2011
Chopard, “L.U.C” for Only Watch

Van Cleef & Arpels, Poetic Complication® for Only Watch
CYRUS “KLEPCYS” for Only Watch
Harry Winston’s Only Watch Midnight GMT Tourbillon Refined

Anneke Short

Anneke Short is the co-founder and creative director of AMS Design Studio. Originally from the UK, trained in Switzerland and now living in London.

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