This little anecdote, from New-Zealand graphic designer Mat Bogust, is one of the best that I’ve heard in a long while. It’s the perfect example of thinking outside the box and coming up with a novel and fun way to impress potential employers, clients or partners. I hope Mat doesn’t mind me reproducing the story in full, it is definitely worth the read.
“I sent a rather snappy email to a respectable agency and scored myself a meeting – result!
I had closed my email with something genius… “and not to bribe you…… but I’ll bring biscuits”
Their reply was even better! It ended with “great, we love biscuits Mat! Not from the shop though – homemade is best”
(bugger)
So… I picked up the gauntlet laid upon me and went about creating these gingersaurs! I’m a great believer in first impressions and wanted to dazzle them with my ninja skills right from the word go – getting them building their very own dinosaurs to munch on with a nice cuppa…
Of course I wasn’t there to win a baking award so I housed my little dino’s up in an epic package. The biscuits sat within a top tray and lifted out to reveal the goodies. I also had another secret compartment that included a USB filled with my packaging eye candy, business cards, a fold up paper tank & my iPad.
(it worked)
I walked away with 2 briefs and will now be working with NZ’s biggest brands.”
