When Manchester-based graphic design student Michael Crook was set the challenge of promoting a new Topman collection in collaboration with The Wellcome Collection, he decided to use something a little different, invisible ink.
“I looked into ways I could make ‘invisible ink’ work in advertising the collection, which I named ‘The Science of Fashion’. My research led me to thermochromic ink, which almost entirely disappears when it reaches a certain temperature. I used this ink to screen-print the promotional material in several different formats.”
Isn’t that a cool idea? Check out more work by Michael here.
