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	<title>AMS Design Blog &#187; wine</title>
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	<link>http://blog.ams-designstudio.com</link>
	<description>AMS Design Blog is your source of design inspiration with a twist. It’s curated by Anneke Short, the co-founder of AMS Design Studio, an award-winning product design studio specialising in watch, jewellery and homeware design founded in 2010 in Camden Town, London, by Anneke Short and Jerome Robert.</description>
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		<title>Branding: Harto de Vino by Diego Delgado</title>
		<link>http://blog.ams-designstudio.com/2013/03/branding-harto-de-vino-by-diego-delgado/</link>
		<comments>http://blog.ams-designstudio.com/2013/03/branding-harto-de-vino-by-diego-delgado/#comments</comments>
		<pubDate>Thu, 21 Mar 2013 09:00:53 +0000</pubDate>
		<dc:creator><![CDATA[Anneke Short]]></dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Food and Drink]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Packaging]]></category>
		<category><![CDATA[spanish]]></category>
		<category><![CDATA[wine]]></category>

		<guid isPermaLink="false">http://blog.ams-designstudio.com/?p=1447</guid>
		<description><![CDATA[Harto de Vino (meaning Tired of Wine) is a great branding and packing project by Spanish designer Diego Delgado. The project stems from when Spanish vintner Ribera del Duero had a bumper harvest in 2012 and had the quick thinking to&#8230; <a href="http://blog.ams-designstudio.com/2013/03/branding-harto-de-vino-by-diego-delgado/" class="more-link">Continue Reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p>Harto de Vino (meaning Tired of Wine) is a great branding and packing project by Spanish designer <a href="http://cargocollective.com/diegodelgadoc">Diego Delgado</a>.</p>
<p>The project stems from when Spanish vintner Ribera del Duero had a bumper harvest in 2012 and had the quick thinking to develop Bodega 99, a young fresh brand that would allow them to shift the extra stock.</p>
<p>It&#8217;s very bold for a world that is very traditional but manages to pull it off by keeping it sharp and minimalistic.</p>
<p>Take a look at more of Diego&#8217;s work over <a href="http://cargocollective.com/diegodelgadoc">here</a>.</p>
<p><img class="aligncenter size-large wp-image-1449" alt="HARTO DE VINO 02" src="http://ams-designstudio.com/blog/wordpress/wp-content/uploads/2013/03/HARTO-DE-VINO-02.jpg" width="584" height="456" /> <img class="aligncenter size-large wp-image-1450" alt="HARTO DE VINO 03" src="http://ams-designstudio.com/blog/wordpress/wp-content/uploads/2013/03/HARTO-DE-VINO-03.jpg" width="584" height="455" /> <img class="aligncenter size-large wp-image-1451" alt="HARTO DE VINO 04" src="http://ams-designstudio.com/blog/wordpress/wp-content/uploads/2013/03/HARTO-DE-VINO-04.jpg" width="584" height="456" /> <img class="aligncenter size-large wp-image-1452" alt="HARTO DE VINO 05" src="http://ams-designstudio.com/blog/wordpress/wp-content/uploads/2013/03/HARTO-DE-VINO-05.jpg" width="584" height="456" /> <img class="aligncenter size-large wp-image-1453" alt="HARTO DE VINO 06" src="http://ams-designstudio.com/blog/wordpress/wp-content/uploads/2013/03/HARTO-DE-VINO-06.jpg" width="584" height="455" /> <img class="aligncenter size-large wp-image-1454" alt="HARTO DE VINO 07" src="http://ams-designstudio.com/blog/wordpress/wp-content/uploads/2013/03/HARTO-DE-VINO-07.jpg" width="584" height="405" /> <img class="aligncenter size-large wp-image-1455" alt="HARTO DE VINO 08" src="http://ams-designstudio.com/blog/wordpress/wp-content/uploads/2013/03/HARTO-DE-VINO-08.jpg" width="584" height="389" /> <img class="aligncenter size-large wp-image-1456" alt="HARTO DE VINO 09" src="http://ams-designstudio.com/blog/wordpress/wp-content/uploads/2013/03/HARTO-DE-VINO-09.jpg" width="584" height="489" /> <img class="aligncenter size-large wp-image-1457" alt="HARTO DE VINO 10" src="http://ams-designstudio.com/blog/wordpress/wp-content/uploads/2013/03/HARTO-DE-VINO-10.jpg" width="584" height="389" /> <img class="aligncenter size-large wp-image-1458" alt="HARTO DE VINO 11" src="http://ams-designstudio.com/blog/wordpress/wp-content/uploads/2013/03/HARTO-DE-VINO-11.jpg" width="584" height="389" /> <img class="aligncenter size-large wp-image-1459" alt="HARTO DE VINO 12" src="http://ams-designstudio.com/blog/wordpress/wp-content/uploads/2013/03/HARTO-DE-VINO-12.jpg" width="584" height="443" /> <img class="aligncenter size-large wp-image-1460" alt="HARTO DE VINO 13" src="http://ams-designstudio.com/blog/wordpress/wp-content/uploads/2013/03/HARTO-DE-VINO-13.jpg" width="584" height="365" /> <img class="aligncenter size-large wp-image-1461" alt="HARTO DE VINO 14" src="http://ams-designstudio.com/blog/wordpress/wp-content/uploads/2013/03/HARTO-DE-VINO-14.jpg" width="584" height="467" /> <img class="aligncenter size-large wp-image-1462" alt="HARTO DE VINO 15" src="http://ams-designstudio.com/blog/wordpress/wp-content/uploads/2013/03/HARTO-DE-VINO-15.jpg" width="584" height="400" /> <img class="aligncenter size-large wp-image-1463" alt="HARTO DE VINO 16" src="http://ams-designstudio.com/blog/wordpress/wp-content/uploads/2013/03/HARTO-DE-VINO-16.jpg" width="584" height="805" /> <img class="aligncenter size-large wp-image-1464" alt="HARTO DE VINO 17" src="http://ams-designstudio.com/blog/wordpress/wp-content/uploads/2013/03/HARTO-DE-VINO-17.jpg" width="584" height="311" /> <img class="aligncenter size-large wp-image-1465" alt="HARTO DE VINO 18" src="http://ams-designstudio.com/blog/wordpress/wp-content/uploads/2013/03/HARTO-DE-VINO-18.jpg" width="584" height="389" /></p>
]]></content:encoded>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Packaging: The Percentage Mailing by Serviceplan Campaign</title>
		<link>http://blog.ams-designstudio.com/2013/03/packaging-the-percentage-mailing-by-serviceplan-campaign/</link>
		<comments>http://blog.ams-designstudio.com/2013/03/packaging-the-percentage-mailing-by-serviceplan-campaign/#comments</comments>
		<pubDate>Fri, 01 Mar 2013 09:00:53 +0000</pubDate>
		<dc:creator><![CDATA[Anneke Short]]></dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Food and Drink]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Packaging]]></category>
		<category><![CDATA[Product Design]]></category>
		<category><![CDATA[bank]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[wine]]></category>

		<guid isPermaLink="false">http://blog.ams-designstudio.com/?p=583</guid>
		<description><![CDATA[Take a look at this great packaging project by the agency Serviceplan Campaign. The task was &#8220;to inform wealthy assistance clients and also the board of directors of the VR-Banken about the quality of the investment products of Akzent Invest and ensure costumer loyalty.&#8221;&#8230; <a href="http://blog.ams-designstudio.com/2013/03/packaging-the-percentage-mailing-by-serviceplan-campaign/" class="more-link">Continue Reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p>Take a look at this great packaging project by the agency <a href="http://www.serviceplan.com">Serviceplan Campaign</a>.</p>
<p>The task was <em>&#8220;to inform wealthy assistance clients and also the board of directors of the VR-Banken about the quality of the investment products of Akzent Invest and ensure costumer loyalty.&#8221;</em></p>
<p>Each client received these three bottles of wine. Each wine&#8217;s alcohol content corresponds to the highest potential profit of the certificate. It&#8217;s a great example of how to turn something abstract into something very tangible, making it a) more striking and b) far more memorable.</p>
<p>&nbsp;</p>
<p><a href="http://ams-designstudio.com/blog/wordpress/wp-content/uploads/2013/02/The-percentage-mailing-01.jpg"><img class="aligncenter size-full wp-image-584" alt="The percentage mailing 01" src="http://ams-designstudio.com/blog/wordpress/wp-content/uploads/2013/02/The-percentage-mailing-01.jpg" width="600" height="430" /></a> <a href="http://ams-designstudio.com/blog/wordpress/wp-content/uploads/2013/02/The-percentage-mailing-02.jpg"><img class="aligncenter size-full wp-image-585" alt="The percentage mailing 02" src="http://ams-designstudio.com/blog/wordpress/wp-content/uploads/2013/02/The-percentage-mailing-02.jpg" width="600" height="400" /></a> <a href="http://ams-designstudio.com/blog/wordpress/wp-content/uploads/2013/02/The-percentage-mailing-03.jpg"><img class="aligncenter size-full wp-image-586" alt="The percentage mailing 03" src="http://ams-designstudio.com/blog/wordpress/wp-content/uploads/2013/02/The-percentage-mailing-03.jpg" width="600" height="400" /></a> <a href="http://ams-designstudio.com/blog/wordpress/wp-content/uploads/2013/02/The-percentage-mailing-04.jpg"><img class="aligncenter size-full wp-image-587" alt="The percentage mailing 04" src="http://ams-designstudio.com/blog/wordpress/wp-content/uploads/2013/02/The-percentage-mailing-04.jpg" width="600" height="408" /></a> <a href="http://ams-designstudio.com/blog/wordpress/wp-content/uploads/2013/02/The-percentage-mailing-05.jpg"><img class="aligncenter size-full wp-image-588" alt="The percentage mailing 05" src="http://ams-designstudio.com/blog/wordpress/wp-content/uploads/2013/02/The-percentage-mailing-05.jpg" width="600" height="400" /></a> <a href="http://ams-designstudio.com/blog/wordpress/wp-content/uploads/2013/02/The-percentage-mailing-06.jpg"><img class="aligncenter size-full wp-image-589" alt="The percentage mailing 06" src="http://ams-designstudio.com/blog/wordpress/wp-content/uploads/2013/02/The-percentage-mailing-06.jpg" width="600" height="400" /></a> <a href="http://ams-designstudio.com/blog/wordpress/wp-content/uploads/2013/02/The-percentage-mailing-07.jpg"><img class="aligncenter size-full wp-image-590" alt="The percentage mailing 07" src="http://ams-designstudio.com/blog/wordpress/wp-content/uploads/2013/02/The-percentage-mailing-07.jpg" width="600" height="372" /></a> <a href="http://ams-designstudio.com/blog/wordpress/wp-content/uploads/2013/02/The-percentage-mailing-08.jpg"><img class="aligncenter size-full wp-image-591" alt="The percentage mailing 08" src="http://ams-designstudio.com/blog/wordpress/wp-content/uploads/2013/02/The-percentage-mailing-08.jpg" width="600" height="337" /></a></p>
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