“This is a limited beer sampler for the brewery in the White House. I created the brand name, the logo, and this South Lawn frost edition. This is not sold in stores. It is an exclusive gift given out at White House events this winter.”

Cool, huh? Check out more work by Kate here.

The idea is to flip traditional ‘label’ packaging on its head and turning this space into a kind of showcase for graphic designers. 10 bottles, 10 designers, 10 different graphics changed annually.

I like the idea and I think that it would stand out on a shelf, but as soon as two brands starting to do something like this they may have to find something stronger for the branding, like a bottle shape for example.

Packa